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Re-imagining the East Falls Corridor

  • This proposed facade upgrade captures the neighborhood’s character with a die-cut steel sign.

East Falls asserts itself. Brawny steel bridges and brick arches set the stage as you approach its Midvale Avenue gateway from Kelly Drive.

This past year, we worked with the East Falls Development Corporation (EFDC) on schemes for improving six storefronts on the East Falls commercial corridor. We recently walked the corridor with Alan Jaffe of NewsWorks and Gina Snyder, Executive Director of EFDC, to talk about plans to invest in storefront facades.

Robin Kohles, project manager for the Collaborative, saw lots of parallels between the neighborhood's character and our conceptual designs: “It’s kind of muscular, it’s a little gritty, but it has good bones. The team really picked up on that. The designs are kind of gutsy.”

Gina Snyder said that businesses have been really “stepping up the game” along the neighborhood’s commercial corridor. But their outward appearance does not match the good things happening inside.

Learn more about the businesses, the importance of seeing the big picture, and building on the East Falls aesthetic in Alan’s NewsWorks story.


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