Economic Development
Called To Serve CDC
Called to Serve and merchants are working together to revive a major retail hub in North Philadelphia. They asked the Collaborative's volunteer team to help them send “a signal of change” through storefront façade and streetscape improvements. The volunteer team consulted with seven individual businesses and envisioned graphic elements on buildings and an “artful oasis” to create an identity for the corridor.
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The iconic Youngs can sharpen already-strong graphics and open its façade at ground level
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Collaborating with store owners
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The lay of the land: a three-point intersection and good places to brand the commercial corridor
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Sculptural lights and super graphics at the three-point intersection can provide a welcoming beacon and landmark
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Laser-cut metal panels above the cornices of commercial buildings can provide bold corridor branding
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History inspired the design of a new clock to mark the intersection
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Adding a bright canopy can unify the expanded Dwight’s Southern Barbecue II
